VIRTUAL SUMMIT SCHOOL

VIRTUAL SUMMIT SCHOOL

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9 Ways to Make Money Hosting a Virtual Summit

By Bailey Richert | Queen of Virtual Summits

Some of the links contained in this article are affiliate links. Infopreneur Productions LLC may receive commission(s) if you click on the link(s) and make a purchase from the affiliate. Questions? contact@infopreneurproductions.com

If you've ever attended a virtual summit before, you have probably seen an "All-Access Pass" being advertised for sale as part of the summit promotions. This membership site contains all the video content from the summit and is usually the first revenue stream that springs to mind when thinking about how a host of a virtual summit might earn revenue from their event.

Indeed, the All-Access Pass usually is the largest revenue stream overall from a virtual summit.

However, selling an All-Access Pass is not the only way to make money hosting a virtual summit. Below I share a total of 9 different ways that a host can make money from their virtual summit.

#1: All-Access Pass

The All-Access Pass is the main way in which virtual summit hosts earn revenue from their event. By broadcasting their guest speaker interviews to free ticket holders for only a limited period of time, the host is encouraging attendees to upgrade their ticket and purchase the All-Access Pass, which is a membership area containing all the video content, so that they do not miss a single interview due to busyness or personal scheduling conflicts.

Due to the authentic urgency and actual deadlines imposed by your real limited-time event (e.g. the event has actual start and end dates which aren't made up or imposed upon a person just to get them to buy), virtual summits' All-Access Passes lend themselves very well to price increases, too. You can encourage more people to buy if you increase the price when your summit starts and when it ends.

BAILEY RICHERT

///   Queen of Virtual Summits

Bailey helps course creators, coaches, consultants and more launch their own virtual summits in 90 days so they can explode their email list without paid ads!

#2: Order Bump

An 'order bump' is an additional product that you can offer as an 'add-on' to purchasers of your summit All-Access Pass. Usually this is done by prompting the buyer to check a box before they complete their order which asks if they want to add an additional product to their cart. This could be a product you already have, or something you created specifically for your summit which complements your All-Access Pass.

#3: Upsell

An 'upsell' is a product that is offered to a buyer after they have already completed their purchase. After someone buys your All-Access Pass, you can automatically redirect them to an upsell page which asks if they want to add a product to their order, whereupon they have the choice of clicking 'yes' or 'no'.

Offering upsells as part of your virtual summit sales funnel can be tricky if you are using any other software aside from Clickfunnels. With Clickfunnels, which is the software I use to host my virtual summits, you can very easily add upsells by simply inserting a page in between the order form and order confirmation page of your funnel.

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#4: Affiliate Commissions

If you're featuring tutorials or demonstrations of software or other products people can buy on your virtual summit, why not sign up to be an affiliate partner for those companies and use your affiliate link when promoting them during the summit? You can earn affiliate commissions when your summit attendees buy or register for their free trials of the product.

Similarly, you can ask any of the guest speakers being featured on the summit if they have affiliate programs for the products, services or courses they are selling / promoting during your event as well.

#5: Existing Courses

If you have existing online courses that are available for purchase during the time of your virtual summit, let your attendees know. While you don't want to promote too many things at once, mentioning that you have courses for purchase when an applicable topic comes up in discussion during the summit is more than reasonable. Make sure your courses are easily able to be found on your website so that when summit attendees go to research and learn more about you they will see them.

#6: Coaching / Services

Individuals attending your summit may be interested in learning more through a service or VIP package that you have to offer. If someone reaches out to you proactively to learn more about your summit topic, they may be the right person to sign up for your coaching or VIP services. Keep in touch with those individuals, and find ways you can support them.sdfd

#7: Sponsorships

Though your virtual summit is being held online, it is at its core an event. Companies may wish to become sponsors of your event by financially supporting it in exchange for publicity, such as the presence of their logo on your home page or a mention during your interviews.

#8: Physical Products

Aside from perhaps paperback and hardcover books, infopreneurs don't often venture into the physical product space online, but a virtual summit can be the right outlet for it. If you have plans to brand your summit heavily in your niche, perhaps host it more than once, and really create a name for it, you might consider purchasing and selling items like t-shirts, pens, hats or other merchandise to help build brand awareness.

#9: New Product / Service

After your summit is complete, you will have a brand new email list of followers eager to learn more about your topic as well as consume the content you have to offer them. This may be the perfect time for you to leverage this warm email list to launch a new product or service to them.

In fact, many infopreneurs view their virtual summit as the list-building marketing technique they will use to grow an audience of interested people in a new product or service they are developing. They will specifically create a virtual summit on the topic most relevant to that new product or service.

Arguably, depending on how you do your bookkeeping, the launch of a new product or service technically falls outside of the revenue generated by the virtual summit itself, but if the reason that you are hosting your summit is to generate sales of your new product or service, it's a legitimate revenue stream.

///   Affiliate Disclosure

Some of the links contained in these articles and website are affiliate links. Infopreneur Productions LLC may receive commission(s) if you click on the link(s) and make a purchase from the affiliate. Questions? contact@infopreneurproductions.com

Affiliate Disclosure

Some of the links contained in these articles and website are affiliate links. Infopreneur Productions LLC may receive commission(s) if you click on the link(s) and make a purchase from the affiliate. Questions? contact@infopreneurproductions.com

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Discover how to explode your email list in 90 days without  paid ads!

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Discover how to explode your email list in 90 days without  paid ads!

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