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How to Pre-Sell an Online Course with a Virtual Summit

By Bailey Richert | Queen of Virtual Summits

Some of the links contained in this article are affiliate links. Infopreneur Productions LLC may receive commission(s) if you click on the link(s) and make a purchase from the affiliate. Questions? contact@infopreneurproductions.com

When you pre-sell an online course traditionally, you would go to your own audience with a new offer at a discounted price.

Those who wanted to purchase would enroll (before the course is even created). Based on the number of sales, you would determine if your course idea was validated. If so, you would create and deliver the course.

Therefore, to pre-sell any info-product, including an online course, you must first have an audience to sell to.

You could certainly host a virtual summit as a way of growing your email list, and then pre-sell your course to that list in the traditional way after the fact.

But when you're hosting a virtual summit, you are building an audience and gaining new email subscribers.

Is there any way to utilize this new source of incoming traffic to pre-sell an online course in real time - instead of having to wait until after your virtual summit is over?

The answer is yes! You can utilize your upsell offer to pre-sell your online course.

In my blog post "9 Ways to Make Money Hosting a Virtual Summit", I detail how the main, front-end offer of a virtual summit funnel is the All-Access Pass.

One way to increase your revenue from your virtual summit funnel is by adding an upsell offer after your All-Access Pass order form page. Your All-Access Pass buyers will see this upsell offer and potentially add it to their cart.

An ideal offer to make on this upsell page is an online course that is related to the topic of the virtual summit itself.

BAILEY RICHERT

///   Queen of Virtual Summits

Bailey helps course creators, coaches, consultants and more launch their own virtual summits in 90 days so they can explode their email list without paid ads!

Pretend you're hosting a virtual summit about self-publishing. Some of your summit registrants will purchase the All-Access Pass to receive lifetime access to all the summit interviews, and you could offer them an opportunity on the upsell page to enroll in your online course about self-publishing which will take them from 'manuscript to self-published book in 30 days!'

If your course is already created, this offer is easy enough to make, but if it isn't ready, you can pre-sell it on this upsell page.

The steps you would follow to pre-sell your offer as an upsell are not much different from what you would do if you were selling your course as an upsell normally:

#1: Include a video on the upsell page that explains the offer is a pre-sell offer.

When All-Access Pass buyers are taken from the order form to the upsell page, they may not expect to be confronted with another offer.

Adding a video to your upsell page to explain that there is another offer which they can purchase is recommended, as it will cut down on confusion that the buyer experiences as they make their way through the funnel.

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When you're pre-selling, this video is particularly helpful as you can explain clearly that the lead is purchasing a course which they will not yet receive immediate access to.

This is key. You never want to hide the fact that you're pre-selling your course. You want to be clear that people are getting a chance to pre-buy it.

#2: Offer a pre-sale price for your upsell offer.

What financial incentive is there for some to buy the online course you are trying to sell them?

If you were selling the course at full price on the upsell page, the leads might just decide to wait until later to make their purchase.

As the business owner, this isn't what you want them to do. Remember, you are pre-selling because you are not only trying to make more revenue from your virtual summit funnel, but you are also trying to get idea validation for your course topic.

If you offer the course you are pre-selling on the upsell page at a discount, you're more likely to encourage sales.

Again, you can be upfront with your audience and let them know that this discount is an "early bird" price, or a price you are only offering because the course is still in pre-sale mode.

Bonus: In addition to offering an 'early bird' discount price, you could also offer exclusive pre-sale bonuses.

#3: Provide details upon purchase about when the course will be ready.

When you pre-sell your course as an upsell in your virtual summit funnel, you will be taking actual payments for a product which hasn't yet been created.

You want to do everything you can to make this clear to a potential buyer on the upsell page before they purchase so there is no confusion after purchase which may lead to refunds.

Once the lead has made the course purchase on the upsell page and they have finished going through the funnel, you want to provide additional information about their purchase so there is no confusion then either.

Let the buyer know what they can expect now.

When will their course be available? Who can they contact if they have questions about their purchase? Can you provide access to the course membership area now, even if the course isn't ready? Do you have any course materials finished at all to share with them that will increase customer trust and reduce refund requests?

#4: Deliver the course on-time as promised.

Once your virtual summit is over, you can evaluate your total pre-sales to determine if your course idea is validated and whether you will go forward with the creation of your course.

If so, keep to your timeline, and deliver the program as promised to your buyers.

Remember to follow good pre-selling practices, such as staying in touch with your buyers so they know you are on time with their course delivery. Check in with your buyers once the course is finished to let them know it's ready. Make sure all buyers have access to the course membership area and materials. Check in with your buyers after the course is finished to collect testimonials and see that everyone is succeeding.

///   Affiliate Disclosure

Some of the links contained in these articles and website are affiliate links. Infopreneur Productions LLC may receive commission(s) if you click on the link(s) and make a purchase from the affiliate. Questions? contact@infopreneurproductions.com

Affiliate Disclosure

Some of the links contained in these articles and website are affiliate links. Infopreneur Productions LLC may receive commission(s) if you click on the link(s) and make a purchase from the affiliate. Questions? contact@infopreneurproductions.com

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Discover how to explode your email list in 90 days without  paid ads!

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