VIRTUAL SUMMIT SCHOOL

VIRTUAL SUMMIT SCHOOL

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How Virtual Summits Grow Your Email List

By Bailey Richert | Queen of Virtual Summits

Some of the links contained in this article are affiliate links. Infopreneur Productions LLC may receive commission(s) if you click on the link(s) and make a purchase from the affiliate. Questions? contact@infopreneurproductions.com

Virtual summits are often described as a "lead gen" (lead generation) event or growth strategy.

The reason people describe summits this way is because one of the main benefits that you can receive from hosting a virtual summit is email list growth, or the generation / collection of a lot new leads (email subscribers).

But just how, exactly, is this email list growth achieved through a virtual summit?

How is it that putting on a free event online grows your email list any more than creating a free lead magnet like an ebook to advertise on your website?

The answer lies in the power of affiliates.

To create the content for your virtual summit (the interviews), you'll invite peers and influencers in your niche to be guest speakers.

These guest speakers will be interviewed by you, so essentially they are providing the video content for your virtual summit.

However, that's not their only role.

As the virtual summit host, one of your duties will be to keep the guest speakers up-to-date with information about your event. Keep them engaged and interested in the summit you're hosting. Prove to them that this virtual summit is going to be worth sharing with their audience.

When the time to start promoting your virtual summit comes, you don't want to be the only one spreading the news.

BAILEY RICHERT

///   Queen of Virtual Summits

Bailey helps course creators, coaches, consultants and more launch their own virtual summits in 90 days so they can explode their email list without paid ads!

Rather, you want to be leading an 'affiliate army': a collection of people all working together to promote your summit.

Who are these affiliates? Your guest speakers.

Ideally, when choosing your speakers you will not have chosen only people with good content to share. You should have also selected individuals who also have their own email lists of your ideal audience members.

It's alright if your speakers have significant social media follower counts, too, but what you really want is for them to have their own email list. This gives them a direct marketing channel to their audience members at all times, and it's an incredibly powerful tool that will put your summit right in front of thousands of new leads.

If your guest speakers promote your virtual summit to their email lists, their subscribers will click over to your virtual summit funnel and some will opt in for your summit.

When they do so, they will legally become your own email subscriber.

This is how you grow your list with a virtual summit.

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///   Discover how to explode your email list in 90 days without  paid ads!

It's the same strategy infopreneurs use on other joint ventures as well, like a joint webinar. But with a summit, you (the host) are really benefiting greatly from the fact that you have about 30 speakers promoting your virtual summit to their email lists at once. The rate at which you'll be bringing in new subscribers, then, is greater than if you were to coordinate a partnership with each one of those speakers individually.

///   Affiliate Disclosure

Some of the links contained in these articles and website are affiliate links. Infopreneur Productions LLC may receive commission(s) if you click on the link(s) and make a purchase from the affiliate. Questions? contact@infopreneurproductions.com

Affiliate Disclosure

Some of the links contained in these articles and website are affiliate links. Infopreneur Productions LLC may receive commission(s) if you click on the link(s) and make a purchase from the affiliate. Questions? contact@infopreneurproductions.com

Free Masterclass

Discover how to explode your email list in 90 days without  paid ads!

Free Masterclass

Discover how to explode your email list in 90 days without  paid ads!

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